Archive | Topic of the week RSS feed for this section

My Guest Blogger Part 2

17 Apr

My second guest blogger is Mallory Moore’s blog: Way to go NFL….

Can you imagine traveling thousands of miles to see your favorite team playing for the world championship and not get to sit in the seat you paid for? This is what happened to 400 fans at this year’s Superbowl. Fans are filing a lawsuit just two days after the game because they were not allowed to sit in their seats because they were not available to sit in. The suit is being filed against the Dallas Cowboys, NFL, and team owner Jerry Jones. The suit will cover about 1000 people. Only 400 were not able to have a seat at the game while the others were relocated.  The argument is that the Cowboys did not offer any compensation for those ticket holders.

The NFL has come up with two options for the fans. The first is a ticket to next year’s Superbowl and a cash payment of $2400 or tickets to any future Superbowl with round trip airfare and accommodations.

The NFL made a public apology the day after the Superbowl. Roger Goodell, the NFL Commissioner, made the announcement.

I think the options offered by the NFL are very fair. The compensation for the tickets is worth three times the value of what they paid and they get to go to another Superbowl.


Gotta Love Them Viral Videos!

17 Apr

When I think about viral videos the first video that comes to my mind is the “Charlie Bit My Finger” video which has over 300 million views and counting right now. Now the main question I will be talking about right now is the question, “What makes a video go viral?” I believe that in order for a video to go viral it has to have some connection with the audience emotionally. Whether it makes the audience laugh, cry or scream the video has to have some connection with the audience. The most common types of viral videos that I always hear about are the funny videos. If someone has a good laugh from a video they will be almost always likely to tell their friends and family, which makes the video go viral.

I have so many viral videos that I love to watch over and over again, but my two absolute favorite ones are “Two Talking Twin Babies” and “Cats Playing Patty Cake”.

I like the two talking twin babies video because it is so cute, and I could not believe that they actually understood one another, it is amazing! I could not stop smiling and laughing at how they were communicating, it really connected to me emotionally and I am sure it did with so many other people as well, and that is why it became viral.

I loved the cats playing patty cake because I absolutely love cats and it was so funny with the people trying to act out what they were thinking and saying. They made it seem like that they were by their own computers because they put cat wallpapers on the screens of the computers. I just like how they made them so human-like. It was also cute and funny which I believe was the reason why this video became so popular and went viral.

An Interview with Kneale Mann

8 Apr

I learned a lot of things from listening to An Interview with Kneale Mann. One thing that sparked my interest was his advice he gives to me and my fellow classmates who are getting started with blogging and have some trouble with topics and things to write about in their new blogs. His advice he gives us, which he was given the same advice two years ago, was to “just write.” He explains how great writing is traditionally done this way, you write the end then you write the beginning, then you decide what you are going to take out of the middle.  Sometimes you may write 1000 words, but actually end with 300 because you have taken floating paragraphs out of the middle that you don’t need. Some other advice he gives when starting a blog is to find something that interests you and that is going to be with you for your whole career and just write about it.

What surprised me was that Kneale Mann has never had a blog before two years ago. Before I started listening to this interview I read what my professor put for his bio below the video:

“Kneale is a twenty-six year marketing and media veteran who provides business, marketing and social media strategy for small to medium sized private sector clients through YouIntegrate.

“He is also a marketing and social media strategistic with the Centre of Excellence for Public Sector Marketing for public sector, not-for-profit and association clients.”

After reading this I was shocked to hear that he just started blogging. This makes me feel a lot better because I thought I was so behind in he social media world because I didn’t have a blog, but I really don’t think im that far behind. 🙂


An Interview with Martin Waxman

8 Apr

As I listened to An Interview withabout social media that could benefit me one day when I am through with college and have to face the real world. One thing that I learned was the question my professor asked Martin, “As an employer, what kinds of things are you looking for if you are going to be hiring someone?” He talks about how important it is for someone to know the basics of social media and to have the traditional skills. Martin says that he wants his employees to have a great understanding of traditional media relations because while things are evolving and are changing fast but for many clients the traditional skills are as important as the new high-tech skills. Also, he mentioned how he does require a lot of social media skill just that they have an understanding of why social media is an important aspect for business and public relations.

What surprised me was the example he gave, about a woman who applied for a job with him. She gave him her blog so he could check it out, probably thinking he would be impressed that she had a blog, but actually was unimpressed. Her blog had many typographical errors and that is a big “no-no” in social media. Martin explained that in social media, spelling and grammar is very important when you want people to respect you and read your blogs.

I would like to know more about the company he mentions in the beginning called Botanical Paperworks, which is a company that manufactures plantable paper products such as, greeting cards, business cards, invitations, etc. This company sounds really amazing and such a great idea this interview led me to their website because I wanted to know more about this great idea.

PR OpenMic

19 Mar

This social network is a great tool for students, professors, and professionals. The site boasts some 6,000+ members. PR OpenMic has many things to offer these people. Once you sign up you can immediately search for friends who also have a membership and interact with them, similar to Facebook. Also like Facebook you have your open proile which you can change and edit at anytime you want and put whatever you want on it, including a profile picture.

One thing that I like that this social network has is the  Blog Posts, Forums, Latest Activity, or News about the PR community. This is what makes this network great because you are not just getting the top 50 blog posts in your feed rather you can read what the people in your online community have to say.

I saved the best for last, this feature is by far the best feature PR OpenMic has to offer.  The Jobs/Internships page offers students a way to look for internships when they really need to get started with their lives. This makes it so much easier for Public Relation majors to browse through intership opportunities that would be related to them. Other sites like careerbuilder has thousands of internships to look through, why would you want to browse through them when you can use PR OpenMic? Also you can post your resume and look at other people’s resumes to help you get going. I think this feature is brilliant. PR OpenMic is defintely very beneficial to students like me and I would recommend becoming a member asap!

The Importance Of Podcasting

3 Mar

Podcasts offer the unique feature of being delivered automatically to subscribers, right into their media playing device with auto synching to their media player.

The most important thing for business to make podcasts are that, podcasts can be taken on the road as a mobile audio message. More people than ever are using portable mp3 listening devices now. If you have a message you want to share with the world, you will want to make it as easy as possible for the listener or customer, and podcasting does just that. Unlike radio, the shows can be paused, rewound or even stopped and started again sometime later. And unlike streaming web radio, you can leave the Internet behind. Therefore podcasting is very easy and efficient when trying to get what you want out to people.

Podcasts are not only great for large businesses, but also small businesses at home as well. There are many different kinds of podcasts, ranging from, audio journals to professional newscasts. Podcasts can be about any topic that people are passionate about. Topics from cooking to bugs. There is really an audience for every topic.

Here are some popular podcasting networks:

  • Mevio – Network created by former MTV VJ Adam Curry. Show directory currently has 2,430 listings. Largest and most diverse of all podcasting networks.
  • CNet – Mostly technology focused. Owned by CBS Interactive. Programming includes many of the biggest names in technology.
  • Revision3 – Not nearly as large as Mevio, but almost as diverse. All content is available as video.
  • – Network created by Leo Laporte (one of the original podcasters). Provides around-the-clock programming on live channel, but also includes many weekly shows with diverse hosts and topics.
  • I am not very familar with podcasting, but from what I know it seems like a very effective and efficient way for businesses to promote their companies products.

    Foursquare…The Social Network, Not The Game

    3 Mar

    The last time I heard people talking about foursquare I was in 5th grade Mrs Pickard’s class at Seagate Elementary in Naples, Florida and my best friend was asking me to play with him during recess. To me Foursqaure is a game that I used to play when I was young, but to a lot of other people it’s a part of social media.

    Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for “checking in” at venues. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both. There are things called Mayorship and Badges. If a user has checked-in to a venue on more days (meaning only one check-in per day qualifies for calculating mayorship) than anyone else in the past 60 days, the check-ins are valid under Foursquare’s time and distance protocols, and they have a profile photo, they will be crowned “Mayor” of that venue, until someone else earns the title by checking in more times than the previous mayor. Badges are earned by checking into various venues. Some cities have city-specific badges that can only be earned in a specific city.

    Companies can benefit from foursquare because people can make this a competition and they might want to be crowned “Mayor” of their business so they will go more often. Also, Some companies can uses foursquare for promotional benefits. For example, instead of restaurants using punch cards to get free food, companies can use “check ins” instead.

    Foursquare can be very stalkerish. If you have a stalker (yes, some people do) this social media can be a bit dangerous. Anybody can see where you are and can follow you there, it makes people very vulnerable.