The Importance Of Podcasting

3 Mar

Podcasts offer the unique feature of being delivered automatically to subscribers, right into their media playing device with auto synching to their media player.

The most important thing for business to make podcasts are that, podcasts can be taken on the road as a mobile audio message. More people than ever are using portable mp3 listening devices now. If you have a message you want to share with the world, you will want to make it as easy as possible for the listener or customer, and podcasting does just that. Unlike radio, the shows can be paused, rewound or even stopped and started again sometime later. And unlike streaming web radio, you can leave the Internet behind. Therefore podcasting is very easy and efficient when trying to get what you want out to people.

Podcasts are not only great for large businesses, but also small businesses at home as well. There are many different kinds of podcasts, ranging from, audio journals to professional newscasts. Podcasts can be about any topic that people are passionate about. Topics from cooking to bugs. There is really an audience for every topic.

Here are some popular podcasting networks:

  • Mevio – Network created by former MTV VJ Adam Curry. Show directory currently has 2,430 listings. Largest and most diverse of all podcasting networks.
  • CNet – Mostly technology focused. Owned by CBS Interactive. Programming includes many of the biggest names in technology.
  • Revision3 – Not nearly as large as Mevio, but almost as diverse. All content is available as video.
  • – Network created by Leo Laporte (one of the original podcasters). Provides around-the-clock programming on live channel, but also includes many weekly shows with diverse hosts and topics.
  • I am not very familar with podcasting, but from what I know it seems like a very effective and efficient way for businesses to promote their companies products.


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