Foursquare…The Social Network, Not The Game

3 Mar

The last time I heard people talking about foursquare I was in 5th grade Mrs Pickard’s class at Seagate Elementary in Naples, Florida and my best friend was asking me to play with him during recess. To me Foursqaure is a game that I used to play when I was young, but to a lot of other people it’s a part of social media.

Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for “checking in” at venues. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both. There are things called Mayorship and Badges. If a user has checked-in to a venue on more days (meaning only one check-in per day qualifies for calculating mayorship) than anyone else in the past 60 days, the check-ins are valid under Foursquare’s time and distance protocols, and they have a profile photo, they will be crowned “Mayor” of that venue, until someone else earns the title by checking in more times than the previous mayor. Badges are earned by checking into various venues. Some cities have city-specific badges that can only be earned in a specific city.

Companies can benefit from foursquare because people can make this a competition and they might want to be crowned “Mayor” of their business so they will go more often. Also, Some companies can uses foursquare for promotional benefits. For example, instead of restaurants using punch cards to get free food, companies can use “check ins” instead.

Foursquare can be very stalkerish. If you have a stalker (yes, some people do) this social media can be a bit dangerous. Anybody can see where you are and can follow you there, it makes people very vulnerable.


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