Archive | March, 2011

In Loving Memory

19 Mar

During Spring Break I was watching Sportscenter on ESPN and I heard about this very sad story about a 16 year-old boy. It made me cry and overwhelmed me so I have decided to share the story for people who haven’t heard about it. Fennville High School boy’s basketball team was playing a very close game on March 3rd against a rival team. Wes Leonard was the teams best player and he ended up hitting a game winning shot. The team was celebrating and a couple minutes later the boy collapsed on the wood floor. He ended up having a cardiac arrest and was pronounced dead just hours after he made the shot of his life. This story had a great impact on me, and Wes’s family will be in my prayers.

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PR OpenMic

19 Mar

This social network is a great tool for students, professors, and professionals. The site boasts some 6,000+ members. PR OpenMic has many things to offer these people. Once you sign up you can immediately search for friends who also have a membership and interact with them, similar to Facebook. Also like Facebook you have your open proile which you can change and edit at anytime you want and put whatever you want on it, including a profile picture.

One thing that I like that this social network has is the  Blog Posts, Forums, Latest Activity, or News about the PR community. This is what makes this network great because you are not just getting the top 50 blog posts in your feed rather you can read what the people in your online community have to say.

I saved the best for last, this feature is by far the best feature PR OpenMic has to offer.  The Jobs/Internships page offers students a way to look for internships when they really need to get started with their lives. This makes it so much easier for Public Relation majors to browse through intership opportunities that would be related to them. Other sites like careerbuilder has thousands of internships to look through, why would you want to browse through them when you can use PR OpenMic? Also you can post your resume and look at other people’s resumes to help you get going. I think this feature is brilliant. PR OpenMic is defintely very beneficial to students like me and I would recommend becoming a member asap!

The Importance Of Podcasting

3 Mar

Podcasts offer the unique feature of being delivered automatically to subscribers, right into their media playing device with auto synching to their media player.

The most important thing for business to make podcasts are that, podcasts can be taken on the road as a mobile audio message. More people than ever are using portable mp3 listening devices now. If you have a message you want to share with the world, you will want to make it as easy as possible for the listener or customer, and podcasting does just that. Unlike radio, the shows can be paused, rewound or even stopped and started again sometime later. And unlike streaming web radio, you can leave the Internet behind. Therefore podcasting is very easy and efficient when trying to get what you want out to people.

Podcasts are not only great for large businesses, but also small businesses at home as well. There are many different kinds of podcasts, ranging from, audio journals to professional newscasts. Podcasts can be about any topic that people are passionate about. Topics from cooking to bugs. There is really an audience for every topic.

Here are some popular podcasting networks:

  • Mevio – Network created by former MTV VJ Adam Curry. Show directory currently has 2,430 listings. Largest and most diverse of all podcasting networks.
  • CNet – Mostly technology focused. Owned by CBS Interactive. Programming includes many of the biggest names in technology.
  • Revision3 – Not nearly as large as Mevio, but almost as diverse. All content is available as video.
  • Twit.tv – Network created by Leo Laporte (one of the original podcasters). Provides around-the-clock programming on live channel, but also includes many weekly shows with diverse hosts and topics.
  • I am not very familar with podcasting, but from what I know it seems like a very effective and efficient way for businesses to promote their companies products.

    Foursquare…The Social Network, Not The Game

    3 Mar

    The last time I heard people talking about foursquare I was in 5th grade Mrs Pickard’s class at Seagate Elementary in Naples, Florida and my best friend was asking me to play with him during recess. To me Foursqaure is a game that I used to play when I was young, but to a lot of other people it’s a part of social media.

    Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for “checking in” at venues. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both. There are things called Mayorship and Badges. If a user has checked-in to a venue on more days (meaning only one check-in per day qualifies for calculating mayorship) than anyone else in the past 60 days, the check-ins are valid under Foursquare’s time and distance protocols, and they have a profile photo, they will be crowned “Mayor” of that venue, until someone else earns the title by checking in more times than the previous mayor. Badges are earned by checking into various venues. Some cities have city-specific badges that can only be earned in a specific city.

    Companies can benefit from foursquare because people can make this a competition and they might want to be crowned “Mayor” of their business so they will go more often. Also, Some companies can uses foursquare for promotional benefits. For example, instead of restaurants using punch cards to get free food, companies can use “check ins” instead.

    Foursquare can be very stalkerish. If you have a stalker (yes, some people do) this social media can be a bit dangerous. Anybody can see where you are and can follow you there, it makes people very vulnerable.

    Social Media, Friend or Foe?

    3 Mar

    So it’s week six of my Topic of The Week blog and when I saw that I was supposed to listen to a podcast about some people I have never heard of about social media I was very disscouraged and kept trying to put the assignment off. But, finally when I decided to get it over with I became very embarrassed with myself when I enjoyed listening to it. I will be using the three-pronged approach to react to “Social Media: Friend or Foe?” :: Shel Holtz, Mark Ragan and others discuss “concerns and objections around the adoption of social media communication channel.” For those of you who do not know what the three-pronged approach is, here it is:

    1. What did you learn?
    2. What surprised you?
    3. What do you want to know more about?

    I learned many different things while listening, but what stuck out the most was how much we use and most people depend on social media. They even talked about how employees should not be frowned upon for using social media while on the job. In the beginning they talked about how blogging is very important, blogging is a way to show you customers that you are loyal and care about them.

    What surprised me was how before, Ragen was basically anti-social media and that he believes that he has control over the customers. I do not know if I believe this because companies do everything for their customers. I know in the restaurant business the first rule is that the customer is always right no matter what! That to me sounds like the customer is in control.

    I want to know more about how they think technology will be like in the future. This was very interesting to me and I have a few opinions myself.

    Overall this podcast was very interesting to me and I am glad I took some time out of my day to listen to it.